Subscription analytics for growing SaaS companies

All your revenue signals,
in one dashboard

Stayblr connects to your Stripe account in under a minute and turns your billing events into a full revenue picture: MRR, retention, and the reasons behind the moves. It's built to help you understand why customers leave, not just count the ones who do.

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Connected · read-only · acct_•••••a4F2
MRR
$4,280
+12.4%
ARR
$51.4K
+12.4%
Net revenue retention
108%
+2.1%
Churn rate
3.2%
−0.6%

MRR waterfall · April

  • New
    $620
  • Expansion
    $410
  • Reactivation
    $180
  • Contraction
    $120
  • Churn
    $290
Net new MRR +$800Forecast · May +$910

Accounts at risk

Ranked by churn risk from billing signals

  • cus_3M9bV1…
    Cancel scheduled at period end
    96%
  • cus_1Q4kF8…
    Two failed charges in 7 days
    92%
  • cus_8W2nP6…
    Downgraded twice this quarter
    58%

A mockup with sample data. The real dashboard, and how it looks, may differ.

The metrics

Your subscription business, in one view

Stayblr reads your billing data and turns it into the metrics SaaS founders actually run on. Churn is one of them, not the whole story.

MRR

Monthly recurring revenue, normalised across any billing interval.

ARR

Annual run rate from your live subscriptions.

Net revenue retention

Expansion and reactivation against contraction and churn.

Gross revenue retention

Revenue kept before any upsell, capped at 100%.

Quick Ratio

New and expansion revenue versus what you lost.

ARPU

Average revenue per active account.

LTV

Lifetime value from ARPU and your churn rate.

MRR movement waterfall

New, expansion, contraction, reactivation, and churn, month by month.

And more

Cohort and segment breakdowns, with new metrics as we build Stayblr.

Your data, made easy. No spreadsheets, no manual imports.

What you get

Revenue analytics, with churn intelligence built in

Revenue metrics and churn insight, pulled straight from your billing data.

Full revenue snapshot

Professional-grade revenue metrics pulled from your real Stripe data: MRR, ARR, NRR, GRR, Quick Ratio, ARPU, LTV.

MRR movements broken down

New, expansion, contraction, reactivation, churn. Tracked month by month so you can see whether growth is real or just hiding behind upsells.

The why behind cancellations

Go past the churn number to the reasons behind it: failed payments, downgrades, and soft cancels, split into voluntary and involuntary. For some accounts the warning signs show up first, so you know where to focus.

Read-only. Built with GDPR in mind.

We request read-only access to your account. We never store customer names or emails. Disconnect in one click, any time.

Churn intelligence

Understand why customers churn

Most tools just tell you a customer left. Stayblr ties each cancellation to the billing signals that led up to it, so you can see why people leave and, in some cases, spot the risk early enough to act.

Why each customer left

For each cancellation, the billing events that led up to it, like failed charges, downgrades, or soft cancels. We split it into voluntary and involuntary so you can tell a payment problem from a product problem.

Who's at risk next

Stayblr is built to compare your live accounts against the patterns past churners showed, then rank who's most likely to cancel and the signals putting them there. It won't catch every at-risk account, but it surfaces the ones showing the signs in your billing data.

Put your retention effort where it counts

Work that list from the top: reach the accounts worth saving and recover the failed payments you can. Your time goes where it pays off.

Cohort retention

How each signup month holds up over time. Darker means more revenue kept.

M0
M1
M2
M3
M4
M5
Jan
100
94
88
85
82
80
Feb
100
92
87
84
81
Mar
100
96
90
86
Apr
100
91
86
Growth efficiency

How much you're gaining for every dollar you lose.

4.2Quick Ratio

$4.20 gained for every $1.00 lost

Healthy is above 4

Getting started

How it works

From connecting your account to a full revenue and retention picture in under a minute.

01

Connect your Stripe account

Click connect, authorise read-only access via Stripe Connect. Takes under a minute. We immediately pull your subscription history, going back years, not just 30 days.

02

We analyse your data

We classify your subscription events: new customers, upgrades, downgrades, cancellations, reactivations. Your MRR waterfall and churn signals update as new events come in.

03

Understand what's happening

See your revenue snapshot, MRR movements, and which segments are most at risk, so you can focus your retention effort where it counts.

Data & privacy

The data we read, and what we never store

Stayblr connects via Stripe Connect's OAuth flow with read-only scope. We can't charge, refund, or change anything in your account.

Read-only accessEU-based, GDPR-compliantCustomer names and emails never storedDisconnect in one click

What we read

  • Subscription IDs and statuses
  • Plan and price information
  • Customer IDs and creation dates
  • Invoice amounts and payment outcomes
  • Refund and dispute events

What we never store

  • Customer names
  • Customer email addresses
  • Billing or shipping addresses
  • Card details or last 4 digits
  • Phone numbers

We encrypt your access token at rest, and delete it the moment you disconnect with one click.

Early access

Join the Stayblr waitlist

Leave your email and you'll be among the first to know when Stayblr is ready.

No credit card. Join the waitlist and we'll only email you about launch and early access. See our Privacy Policy. Unsubscribe anytime.